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Our Process

A Clever approach to website design

When starting a new project, whether it be a new site from scratch, a redesign, or some touch up work, the most important work happens before a even single line of code is written or a single mockup is sketched out. The goal of every website is to capture the essence of your business and keep the attention of your customers. Everything flows from you, your experience, and the unique insight into your business that only you can communicate.

That's why the first thing we do is have a conversation. We get to know you and your business and we'll meet with you where you work to get the entire picture before we go to work. Rather than act as teachers who want to educate you about the process of web design, we want to be your student and lean as much about your business as possible. We wont confuse you with the details you don't need to know about or talk in jargon all day long. Our business is in building successful websites for organizations like yours. You don't need to worry about the technology involved. We'll take care of the technical details so you don't have to. All we ask is that you give us some of your time so we can learn about your business.

Websites for "Real people"

We like to say we design and build websites for real people but what does that really mean? What is a real person?

There are a lot of cheap freelancers out there making big claims and delivering subpar work. On the other end of the spectrum there are the larger agencies and studios that do amazing work but whose processes and pricing aren't in line with the needs of small and medium sized businesses. Clever fills that void by delivering top notch work in a practical way. What we mean by "real people" is you. The small business owner who wants to be online where her customers are but doesn't need all the bells and whistles the agencies are pitching. We're talking about the mom and pop shop down the street. The one where Pop knows he and Mom need a website but doesn't want or need to get a computer science degree just to work with their web design company.